Consulting Sedeenchina provides us with the keys for Spanish exporters upon entering the Chinese market and reports one thousand four hundred million potential clients.
The introduction of a company to the Chinese market based on more than 10 years of experience will continue to amaze the lack of wrong information or data about the country, and Chinese consumers, their shopping habits, the most commonly used channels, trends, protection of intellectual property, etc. The Chinese market is still considered as a compact and unified entity, in fact we should keep in mind that its population is five times that of Europe.
What would we believe if Chinese companies will develop a European level strategy based on the traditional Paella or the traditional St. Patrick’s Day? What will we think? Do we have a good measure of our efforts against Greece and Poland? We make the mistake of simplifying China. People in Spain still think that coming to China is a great opportunity to succeed easily.
But before doing so, you should be clear about some guidelines, “an international consultant in Sedeenchina is committed to supporting Eastern giant exporters to offer a series of recommendations for Startups to succeed in China.”
If you want to succeed in China, this strategy is vitally important, you should focus on the goal. Companies that think of China as an additional country in the list of destinations to export, do not understand the challenges of the project. China will need all the attention, and possibly will need to expand resources with a good work team.
In all processes of the company, China allows the unification of processes such as design, software, hardware, manufacturing, distribution, financing, etc.
China has the capacity to provide a complete solution from A to Z, in many areas, we must take it into account and take advantage of the strengths of the leading countries.
It is always advisable to have a Chinese partner; Sooner or later we need a local partner who knows how to handle the bureaucracy, it is very beneficial if you want to open a factory, negotiate with Chinese investors, sell on the web, or if we want to process a subsidy and especially if we want to hire human personnel. Our organizational structure fundamentally determines the future of our company.
China is an intellectual focus, believing that our work team will be separated from the world is a mistake. It is a country full of innovation, where we can find multinational companies, startups and freelances, growing multicultural environments where we can apprehend. A new talent can attract China’s economic action as the preferred target for so-called “digital nomads.”
Chinese investors are usually millionaires who don’t simply buy wineries or a soccer team. The Chinese government has changed the strategy of Chinese investors increasingly closer in relation to businesses, providing budget programs to identify innovation in projects and attract foreign talents.
It can be your entry into Asia, with a great start if you succeed with the Chinese.
China can be the factory, and your distribution center in Asia, in addition to serving you to expose you to the world of sales (the Canton Fair is one of the largest examples in the world of Exportation). Asian countries imitate China and try to understand how they have managed to be so successful, and at this rate … China is a place of strategic points, not only for manufacturing and sales, but also for projects, such as the Road , Belt »which positions China with a commercial leadership in Southeast Asia and Central Asia (former Soviet Republic) and its ties in Eastern Europe and the Middle East.
China is no longer in the development stage, it is not a country that needs technology to be more popular. At present, China is the world leader in development, as well as in various technical aspects (electronic payments, online sales, Cryptocurrencies, renewable energy, robotics, partner economy, etc.). On the other hand, this level of development does not imply a lack of opportunities. Not only must we see this giant as a great threat, to which we can contribute nothing, to think that it is a good ecosystem and that we can be part of it, but it is important to realize the reality of the country, this explains «the consultant international, which supports companies that work with the eastern giants. »
It is important to clarify my ideas, and ask precise questions. For example: if I could choose the largest market in the world, which country would I choose? If I have a project related to hardware development, where should I go? If you are looking for economies of scale to reduce the cost of a business plan, which place favors me the most? If I could choose some place on earth, what place would I choose for the birth of my project? Pay close attention, if we lived in the 70s I would choose Japan, USA in the 80s and 90s. China today has a great influence, in fact it is spoken as the place where human history is being written.
If your answers are not China, you have to go back to question No. 1, and ask me again, I have to analyze everything in detail and be very critical, and conclude if this is the time or not to enter the Chinese market.
Headquarters in China (Adrián Díaz, partner and official consultant of the Chinese Government).